Érica Baratter

Érica Baratter is an experienced professional with a strong background in commercial strategy and social media management. Érica has been with Banrisul since January 2013, serving as a Commercial Analyst, focusing on retail strategies and engaging with IT and product areas to enhance business growth. Currently transitioning into a Product Owner role to strengthen customer loyalty for the bank, Érica has previously managed a portfolio of corporate clients as a Business Manager and started a career in the banking sector as a Clerk. Prior experience includes roles in social media analysis at KingHost and Perverte, as well as internships in Public Relations at the Departamento Autônomo de Estradas de Rodagem - RS and ULBRA. Educational qualifications include an MBA in Strategic Management and Banking from Unisinos, a course in Digital Business from Perestroika, and a Bachelor's degree in Social Communication - Public Relations from ULBRA.