Approach Comunicação
Juliana Madie is an experienced HR professional with a strong background in human resources business partnering and recruitment. Currently serving as Gestão RH I HRBP at Approach Comunicação since April 2023, Juliana previously held HRBP roles at Grupo In Press and Approach Comunicação, where responsibilities included supporting management with HR policies, recruitment, and talent development programs. At Livraria Cultura, Juliana led initiatives for hiring individuals with disabilities and spearheaded projects to integrate marginalized groups into the workforce. Additional experience includes a leadership role at Mercado Eletrônico and academic qualifications from Pontifícia Universidade Católica de São Paulo and Estácio.
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Approach Comunicação
Set up in 1996, Approach is directed by three partners with experience and credibility in the communication market. By managing information, it forges quality relationships with strategic publics and creates a positive perception of the client company, brand or product. The staff at Approach undertake all stages of the communication process, working in teams specializing in areas such as Industry, Finance, Construction, the Consumer Market, Fashion, Culture, Education, Health and Quality of Life, amongst others. The teams work as an integrated unit, forming a multi-disciplinary view of the client, fulfilling specific objectives in order to maximize the results of the communications.