María Laura Luján Szczerbatiuk

María Laura Luján Szczerbatiuk is an experienced marketing professional with a strong background in digital marketing and communications. Currently serving as Jefa de Marketing Digital at Banco Hipotecario since October 2023, María Laura previously held the position of D2C Digital Sales Specialist at Equifax - Argentina. Earlier roles include Head of Marketing at Poket, where strategic marketing plans were developed, and Director Digital Regional for Arcos Dorados at Starcom, overseeing regional communication strategies for McDonald's across multiple Latin American countries. With extensive experience at Publicis Media as Digital Director and in various digital coordination roles, María Laura has successfully managed teams, crafted communication strategies, and executed digital campaigns for major brands such as Toyota, Citibank, and Sony Play Station. María Laura holds a degree in Commercialization from UADE.