Pamela Bravo Sánchez

Pamela Bravo Sánchez has extensive experience in digital marketing, currently serving as Jefe de Marketing Digital at Banco Internacional Ecuador since 2008. In this role, Pamela defines and develops digital marketing strategies, encompassing campaign planning, content calendars, email marketing, crisis management, and customer service, aimed at enhancing digital sales and service usage. Earlier positions at the same bank included roles as Coordinador Comunicación Digital - Social Media and Comunicación Digital, where Pamela focused on digital communication strategies and brand positioning. Prior to Banco Internacional, Pamela worked as a marketing leader at Muthink S.A. and briefly served as a professor of Adobe software. Educational qualifications include a Master's degree in Digital Transformation and Business Development from Universitat de Barcelona and several certifications in digital marketing and communications.