Bruna Fontoura da Silva

Bruna Fontoura da Silva is a Senior Growth Analyst at Banco PAN since January 2024, focusing on improving the customer journey and sales funnel performance. Prior experience includes coordinating marketing strategies at YDUQS from September 2019 to January 2024, where Bruna led a multidisciplinary team and developed tactical marketing actions. Previous roles at YDUQS also encompass data specialist functions, analyzing student recruitment metrics and presenting results to the board. Additional experience includes data analysis and commercial coordination at Wickbold & Nosso Pão, Grupo EBD, and Serasa Experian, where responsibilities included KPI management, sales performance analysis, and process optimization across various teams. Bruna holds an MBA in Administration and Business from Ibmec and a degree in Communication with a focus on Advertising and Propaganda from Uninove.