Banco Pan SA
Samuel Rodrigues da Silva is a seasoned analytics professional with extensive experience in web analytics and business intelligence. Currently serving as a Senior Web Analytics Analyst at Banco PAN, Samuel utilizes Adobe Analytics, Adobe Target, and Firebase. Previous roles include Web Analytics Consultant at Prumo Tecnologia, focusing on migration to Google Analytics 4 and dashboard development, and Business Intelligence Manager at Dentsu, where management of teams and development of ETL processes using Azure Data Factory and Knime were key responsibilities. Samuel has collaborated with high-profile clients including Heineken and Accor, leveraging tools such as Power BI, Datorama, and Google Tag Manager to enhance data-driven decision-making. Academic qualifications include a Bachelor's degree in Production Engineering from Universidade de Ribeirão Preto and a Technologist degree in Database from FIAP.
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