Joana M.

Joana M. is a seasoned Digital Analytics Specialist with significant experience in data strategy and tagging management, currently serving as a Senior Specialist at Santander Brasil. In this role, Joana leads a team to oversee the end-to-end data strategy across various digital channels, ensuring alignment with business objectives. Previously, Joana held positions at MATH where tasks included creating tagging maps and supporting implementations. Earlier roles involved web support and digital intelligence analysis, utilizing tools such as Oracle WebCenter Sites, Google Analytics, Power BI, and Google Data Studio. Joana holds a Bachelor's degree in Analysis and Systems Development from FIAP.