Larissa Cavalli

Larissa Cavalli is an experienced professional in data analytics and conversion rate optimization, currently serving as Chief Revenue Officer (CRO) at Santander Brasil since September 2025. Prior roles include positions at Mycon, AlmapBBDO, Banco Bmg, SKY Brasil, and ROI Hunter, where responsibilities encompassed dashboard creation and maintenance, data analysis, and driving data-driven decision-making. Larissa has a proven track record in leading analytics teams, optimizing business funnels, and conducting A/B testing across various platforms. Educational qualifications include a Bachelor's degree in Communication and Media Studies from Pontifícia Universidade Católica do Paraná and a postgraduate degree in Information Systems from Universidade Federal do ABC.