Cristina Arévalo

Cristina Arévalo is an accomplished marketing professional with extensive experience across various industries. Currently serving as Gerente de Marketing at BANCO SOLIDARIO S.A. since October 2021, Cristina transformed the marketing department from a support function into a strategic driver of ideas and results, developing a high-performance team to meet business goals. Previously, as Brand Manager at Moderna Alimentos S.A., Cristina launched innovative products and successfully increased market share and sales in the bread category. With a strong foundation in digital business development and financial services from roles at HAPN and Diners Club del Ecuador, Cristina has consistently delivered significant growth and market positioning through creativity and strategic initiatives. An academic background includes a Master of Business Administration, a diploma in Digital Marketing, and a transformational coaching certification, all enhancing the marketing expertise and leadership capabilities of Cristina Arévalo.