Laura Ocegueda Alvarado.

Laura Ocegueda Alvarado is an experienced professional in digital product management and project development, currently serving as a Digital Product Owner at BanCoppel since August 2019. Previously, Laura held positions such as CRM PO, Segments, Value Offer and Service Model, and Omnichannel & CX Manager at BanCoppel. Prior to this, Laura worked at Nacional Monte de Piedad as a project development specialist and at Gentera as a leader in projects and processes. Laura gained earlier experience as a financial analyst at Kantar Millward Brown and as an implementation analyst at Banco Azteca. Laura's educational background includes a degree in Accounting and Finance from Universidad Nacional Autónoma de México, with multiple certifications in agile project management, Six Sigma strategy, and business analysis. Additionally, Laura has pursued continuous learning, including a Scrum Master certification from Aprin.