Nidia Reséndiz

Nidia Reséndiz is a skilled professional with extensive experience in marketing and digital environments. Currently serving as a Product Owner at BanCoppel since September 2023, Nidia previously held various roles at BradesCard México from September 2015 to September 2023, including Gerente Marketing y Ambientes Digitales and positions in innovation and digital marketing. Nidia's career began in media and event management, with early roles at the Sistema de radio y televisión de Nayarit and Instituto Nayarita de la Juventud, showcasing expertise in audio and video editing, public relations, and event organization. Nidia holds a degree in Communication and Media from Universidad Autonoma de Nayarit, emphasizing social marketing.