Maria del Carmen Salinas has a robust background in finance and market research with over 30 years of professional experience. Currently serving as Directora Patrimonial at Bancrea since June 2018, Maria del Carmen focuses on attracting institutional and individual investors, managing investment portfolios, and developing various types of trusts. Prior experience includes independent market research consultancy from 2010 to 2018, where Maria del Carmen conducted focus groups and in-depth interviews, and a tenure as a marketing consultant and mentor at Tecnológico de Monterrey, where skills in branding and strategic planning were honed. Previously, roles at Ixe Grupo Financiero and Abaco Casa de Bolsa involved investor relations, portfolio design, and team supervision. Educational qualifications include a Master's in Administrative Sciences and a Bachelor's in Marketing and Market Research from Tecnológico de Monterrey, alongside a Master's in Finance.