Crystal Garcia

Crystal Garcia is a seasoned marketing professional with extensive experience in consumer marketing and brand management. Currently serving as the Director of Consumer Marketing at Kasasa since 2013, Crystal leads a team focused on brand awareness and the adoption of consumer-centric banking products. Previous roles at Kasasa include Associate Director, Senior Brand Manager, and Consumer Marketing and Promotions Manager, where Crystal facilitated strategic development, creative executions, and award-winning promotions for over 600 community financial institutions. Prior experience includes positions at Time Warner Cable Media, where marketing strategies were developed for a variety of industries, and BMP Radio, where successful sales promotions were managed across multiple radio stations. Crystal holds a Bachelor of Arts in Communications from The University of Texas-Pan American.