Maria Sandoval Puga

Maria Sandoval Puga currently serves as the Head of Influencer Marketing Strategy at Band of Insiders, where responsibilities include strategic planning and development to meet established KPIs and enhance client value. Maria also works as a Senior Project Manager in a freelance capacity, focusing on influencer and celebrity proposals for notable clients such as Nestlé and Walmart. Previous experience includes a role in casting for the unscripted project "Los 50" at EndemolShine Boomdog, as well as various positions at TV Azteca, where Maria developed audience-focused strategies and managed campaigns. Maria holds a Master’s degree in Strategic Marketing from Universidad Panamericana and has additional qualifications in television writing and communication sciences.