Sam Subramaniam

Director at Bandhan Life

Sam Subramaniam is the CEO of Brand Capital, the $3 billion strategic investment arm of The Times Group. Brand Capital leverages brand-led growth and value creation via unique and pioneering investment models and programmes. The Times Group is part of Bennett, Coleman & Co. Ltd. which owns India’s leading media brands such as The Times of India, The Economic Times, Navbharat Times, Times Now, Radio Mirchi, Vijay Karnataka, Times Internet, Times OOH, Gaana, Femina, Filmfare and others.

Sam has worked extensively in general management, strategy, business development, investing, operations and turnarounds. He served as a senior adviser for a multi-billion-dollar retail finance and insurance business. Sam founded a family office called Sprout Growth Advisors and also a clutch of SPVs and Investment funds that together invested and managed over $3 billion in India between 2005 and 2015. He was also a Board Member of Houlihan Lokey India/SE Asia JV of the US Mid-market investment bank Houlihan Lokey.

Earlier he served on the leadership team of American Express Company’s Strategic Planning and Business Development Group and he was a private banker at Goldman Sachs. He started his business career as a management consultant at Booz Allen Hamilton.

Sam graduated from Indian Institute of Technology, Madras and holds graduate degrees from Vanderbilt University and the University of Chicago’s Booth School of Business.


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