Elisa Trapani-Rubio

Elisa Trapani-Rubio is an experienced brand manager with a strong background in the wine industry, currently serving as Brand Manager at Banfi Vintners since April 2013, after previously holding the position of Associate Brand Manager. Elisa oversees brand programming, marketing budgets, and the new item process while managing competitive analysis and ensuring adherence to brand guidelines across digital and POS deliverables. In prior roles at Banfi Vintners, including as Cru Artisan Administrative Coordinator and Pricing and Programming Coordinator, Elisa coordinated Salesforce CRM implementation and managed pricing information for National Account teams. Elisa began a career in research at M. Shanken Communications, where responsibilities included developing research for the alcohol beverage industry and presenting marketing analyses. Elisa holds a Bachelor of Business Administration in Business Management from Binghamton University School of Management.