Luis Alvarez Plata

Luis Alvarez Plata is an experienced marketing and digital sales professional currently serving as Gerente de Ventas Digitales and Gerente de Medios Digitales y Sociales at Banistmo since August 2022. Prior to this role, Luis worked at Grupo LAFISE as a Marketing Manager from March 2020 to July 2022. Luis's extensive experience at Multibank Panamá spanned nearly 13 years, where positions included Gerente de Medios Digitales e Imagen Corporativa, Subgerente de Marketing Digital e Imagen Corporativa, Oficial de Marketing Digital e Imagen Corporativa, and Diseñador Gráfico. Earlier career roles include graphic designer positions at Multimax and Canal de Panamá. Luis Alvarez Plata holds a Master’s degree in Marketing and Advertising from Universidad Latina de Panamá, and is currently pursuing further education at Harvard Business School. Educational credentials also include a Bachelor's degree in Marketing and Advertising from Universidad Latina de Panamá and a Bachiller en Comercio Bilingüe from San Vicente de Paúl.