Amin Merchant

Senior Portfolio Manager (vp-i) - Digital Deposits & Wealth Management at Bank Alfalah

Amin Merchant currently serves as a Senior Portfolio Manager (VP-I) at Bank Alfalah Limited, focusing on digital deposits and wealth management since December 2021. Responsibilities include comprehensive management of digital liabilities, leading product pricing strategies, and overseeing campaign execution for digital products. Prior to this role, Amin held various positions including Senior Manager of Voice of Customer at Faysal Bank Limited and Manager at Bank Alfalah, where valuable insights were derived from customer feedback frameworks. Amin holds an MBA in Marketing from the Institute of Business Administration and a BBA in Marketing from the Institute of Business Management.

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Bank Alfalah

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Bank Alfalah Limited is a holding company. The Company's segments include Retail banking, including loans, deposits, trading activity, wealth management and other banking transactions with its retail and middle market customers; Corporate banking, which includes loans, deposits, project financing, trade financing, investment banking and other banking activities with its corporate and public sector customers; Treasury, including liquidity management activities carried out through borrowing, lending and money market operations; Consumer banking, including constitutes consumer financing activities with individual customers; Islamic banking, pertaining to its full scale Islamic Banking operations; International operations, which includes amounts related to its overseas operations, namely, commercial banking activities in Bangladesh and Afghanistan, and wholesale banking activities in the Kingdom of Bahrain, and Others, including merchant banking related activities.


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Headquarters

Karachi, Pakistan

Employees

5,001-10,000

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