Lauren Genevieve Kessler

Lauren Genevieve Kessler has a diverse range of work experience in marketing and analytics roles. Lauren Genevieve is currently serving as the Senior Manager of Marketing Analytics at Bank-Fund Staff Federal Credit Union, where they lead the strategy for advanced loyalty models and oversees the predictive analytics program. Prior to this, they held the position of Senior Manager of Digital Banking Strategy & Analytics at PenFed Credit Union, where they developed a departmental framework and drove the strategy for digital journey orchestration.

Lauren Genevieve also worked as a Manager of Market Strategy & Analysis at Publicis Sapient, where they developed a digital transformation strategy and created multi-channel use cases for clients such as Marriott International and The Nature Conservancy. Additionally, they gained valuable experience in product management and design thinking through roles at Hilton and Marriott International.

Earlier in their career, Lauren worked as an Independent Consultant, leading digital marketing and communications strategies for various clients. Lauren Genevieve also served as an Associate Art Director at the Cato Institute, where they successfully repositioned the brand and managed a creative team.

Furthermore, Lauren has experience in fundraising database management at Women for Women International and worked as a commercial visual strategist on a freelance basis. Lauren Genevieve began their career as a marketing coordinator at Ozone Productions, where they developed strategies for new product lines and implemented marketing campaigns.

Throughout their career, Lauren Genevieve Kessler has consistently demonstrated their expertise in marketing analytics, strategy development, and digital transformation.

Lauren Genevieve Kessler holds a Master of Business Administration (MBA) degree in Data Analytics from the University of Maryland - Robert H. Smith School of Business. Prior to that, they obtained a Bachelor of Fine Arts (BFA) degree from Parsons School of Design - The New School, with a double major in Photography and Graphic Design. In addition to their formal education, Lauren also holds certifications as a Certified Scrum Product Owner (CSPO) from Scrum Alliance and as a Google Analytics Individual Qualification (GAIQ) from Google.