Yhanuar Purbokusumo

Yhanuar Purbokusumo has significant work experience in various roles within the marketing and advertising industry.

Yhanuar is currently working as the Head of Brand at PT Bank Neo Commerce Tbk, where they oversee the marketing division and has contributed to the company's growth and increased brand awareness through notable projects.

Prior to their current role, Yhanuar worked as the CX Strategy Director at Flock Creative Network, where they managed critical areas such as brand communication and customer experience. Yhanuar also worked as the Group Strategy Director at FAB Group, playing a key role in the digital business transformation of both internal agencies and client organizations.

Yhanuar's previous experience includes working as the Head of Strategic Services at Mirum Agency, where they successfully transformed the strategy department and developed strategic solutions for clients. Yhanuar also worked as an Associate Planning Director at Bintang Pratama Communication, where they developed brand and communication strategies for prominent brands.

Additionally, Yhanuar has held roles such as Principal Consultant at Mediatrac Sistem Komunikasi, Head of Strategic Planning at Rise Indonesia (MullenLowe Group), Strategic Planner at Fortune Indonesia Tbk, and Copywriter at OgilvyOne and PT Komunikasia.

Throughout their career, Yhanuar has demonstrated their ability to drive successful outcomes through data-driven strategies and effective advertising campaigns.

Yhanuar Purbokusumo holds a Master of Business Administration (M.B.A.) degree in Business Management from Prasetiya Mulya Business School, which was obtained from 2012 to 2014. Prior to that, Yhanuar earned a Bachelor's Degree in Statistics from IPB University, completing it from 2001 to 2006. Yhanuar has also obtained various certifications, including Business Intelligence Analytics from Binar Academy in 2022, System Thinking Made Simple from Udemy in 2022, A Design Thinking Approach to Putting the Customer First from LinkedIn in 2021, Advanced Branding from LinkedIn in 2021, and Online Marketing Foundations from Lynda.com in 2017.