Bank of America
Abby (Abhilasha) Mehta, PhD, is a seasoned marketing professional with extensive experience in insights, analytics, and strategic marketing. Currently serving as Senior Vice President at Bank of America since April 2014, Abby leads efforts in marketing insights and analytics across consumer banking and wealth management. This role includes developing effective go-to-market strategies, brand building, and media optimization. Previously, Abby held senior positions at Staples and Monster Worldwide, focusing on customer insights and marketing research. Additionally, Abby's industry contributions include serving as a Board Member for the Advertising Research Foundation since July 2019 and directing research at Gallup & Robinson, where valuable accounts from Fortune 100 companies were managed. Abby holds a Ph.D. in Social Psychology with a focus on Persuasive Communications from Syracuse University, where an academic career included teaching graduate and undergraduate courses.
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