Fisher Yu

Fisher Yu is a Senior Vice President specializing in Consumer Behavior Modeling at Bank of America since November 2025. Prior to this role, Fisher served as Managing Director of Analytics at Fitzco from August 2017 to October 2025. Fisher's extensive experience at BBDO Worldwide from June 2008 to October 2017 included multiple leadership positions in Marketing Science and Analytics, and a progression from Senior Research Manager to Research Manager and Senior Research Analyst. Fisher's career began at Kimberly-Clark in 2007 as a Brand Management Intern. Academic credentials include an MBA in Marketing and Consulting from Emory University - Goizueta Business School (2006-2008) and a Bachelor's Degree in Electronic Engineering from Beijing Institute of Technology (1995-1999).