Simone Kraft

Simone Kraft currently serves as the Chief Growth Officer and Chief Marketing Officer at bank99, overseeing a diverse team focused on marketing, brand management, customer engagement, and data analytics. With a career spanning over two decades, Simone Kraft established k kraft consulting, a consultancy specializing in digitalization and growth marketing, and previously held senior roles including Member of the Board at Prosam GmbH, where leadership was provided in project management and digital systems implementation. Additionally, Simone Kraft has experience as CEO of Wiesn Veranstaltungs- und Kultur GmbH, successfully aligning marketing with digital strategies, and led project management and sales efforts for the 360° Tour Vienna Autoshow 2018. Academic credentials include a Magistra in Business Administration from Johannes Kepler Universität and an MBA from SMA Akademie.