Mélanie Lan Sun Luk

Mélanie Lan Sun Luk is a skilled professional in performance marketing and operations with extensive experience in client relationship management, project coordination, and data analysis. Currently serving as Performance Marketing Manager at Bankin' since April 2020, Mélanie previously held various roles at Launchmetrics, including Performance Marketing & Operations Specialist and Customer Success Specialist, where responsibilities included enhancing client experiences and coordinating product improvements. Mélanie also contributed as an International Project Coordinator at Groupe PSA, managing a deployment project, and began their career at Launchmetrics as a Junior Data Analyst Manager and Junior Marketing Operations Manager, focusing on influencer data analysis and marketing automation. Educational credentials include a Master's degree in E-business & digital marketing from ICD Business School, and a Master's degree in Economy from Fudan University.