Alisha Alvarez

Alisha Alvarez is a seasoned marketing professional with extensive experience in consumer engagement, retention, and acquisition across various industries, particularly in fintech and media. Currently serving as the Director of Marketing Engagement and Retention at BM Technologies, Inc. (BMTX), Alisha previously held roles that include Senior Manager at BMTX, Senior Retention & Engagement Manager at The Arena Group, and Marketing Manager at Unified Analytics. Demonstrated success includes architecting marketing strategies that significantly reduced churn, enhancing customer loyalty, and driving revenue growth. Alisha holds an MBA in Marketing and a BA in Advertising from the University of Florida.