Geneviève Daigneault

Geneviève Daigneault is an experienced professional in strategy and innovation, currently serving as a Senior Advisor and Director of Business Strategy at National Bank Direct Brokerage since April 2017. Prior to this role, Geneviève co-founded Bébé Rococo, managing various aspects of the business including finances, marketing, and operations from April 2015 to April 2017. A background in consultancy at KPMG allowed Geneviève to lead cross-functional teams and engage with external clients to address their needs. Past positions include a Personal Banking Advisor at Banque Nationale and a Research Assistant at McGill University. Geneviève holds a Master of Science in Innovation and Entrepreneurship from HEC Paris and a Bachelor of Commerce in International Management and Economics from McGill University, complemented by an exchange program at the University of Mannheim and a University Diploma in Creative Writing from Université Laval.