Deanna Watts (Castello), MBA

Director of Marketing at Banyan Technology

Deanna Watts (Castello), MBA has a extensive work experience in marketing and communications. Deanna currently serves as the Director of Marketing at Banyan Technology, where they lead the development and implementation of marketing strategies for their logistics management platform. Prior to this, they held various roles at Proforma, a graphic communications franchise organization. Deanna served as the Chief Marketing Officer from 2009 to 2021, responsible for creating and executing marketing campaigns to promote the Proforma brand and support franchisees. Before that, they were the Executive Director of Marketing from 2007 to 2009, the Director of Marketing from 2005 to 2007, and the Marketing Manager from 2003 to 2005. Deanna also worked as a Marketing Manager at University Hospitals, where they coordinated and managed marketing activities for their affiliate Mednet. Deanna began their career as a Marketing Coordinator at ICG Communications. Deanna's expertise lies in strategic marketing, brand development, and campaign management.

Deanna Watts (Castello), MBA received their Bachelor of Business Administration (BBA) degree in Business and Human Resources from Cleveland State University. Deanna completed their undergraduate studies from 1990 to 1995. Following this, they pursued a Master of Business Administration (MBA) degree in Health Care Administration from the same university, spanning from 1995 to 1998. Prior to their higher education, Deanna attended Garfield Heights High School, although the specific years and field of study are unavailable.

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Timeline

  • Director of Marketing

    May 1, 2021 - present

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