Baozun Europe is the European arm of Baozun Inc., a leading brand service provider, brand management expert, and digital commerce service provider. 

Baozun Inc. comprises three major business lines -- Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth, driven by the aspiration of “Technology Empowers the Future Success”.

Within Baozun Europe, our primary focus is Baozun Brand Management (BBM), where we specialize in developing "intelligent partnerships" with international premium brands. Our core mission is to help these brands to de-risk the Chinese market, establishing deeper connections with Chinese consumers, and unlocking new phases of growth in Greater China and Southeast Asia. With an unwavering commitment to high-quality and sustainable growth, we firmly believe that technology is the key to empowering the future success of brands. 

•	Baozun Brand Management (BBM) has completed the acquisition of Gap Greater China operation in February 2023
•	Baozun Brand Management (BBM) acquired a 51% equity interest in Hunter Brand IP in Greater China & Southeast Asia in September 2023 along ABG

Let us be your intelligent partner through the dynamic landscape of digital commerce and brand management as we work together to achieve extraordinary results and drive business growth.

Founded in 2007, Baozun Inc. has been listed on NASDAQ since 2015 and HKEX since 2020. We have over 8,000 employees, 9 offices covering Asia, Europe, and the USA, with 10+ languages spoken in our multicultural team and serve more than 360 brands from various industries and sectors worldwide.

Business Development

E-Commerce

Baozun Europe

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