Joanna Licherdell

Joanna Licherdell is an experienced marketing and communications professional currently serving as the Director of Social Media & Strategic Content at Baptist Health since July 2019. In this role, Joanna develops systemwide social media strategies aimed at enhancing the brand and increasing consumer engagement across various platforms. Additionally, Joanna holds the position of Board Chair at SocialMedia.org Health, where leadership in hospital social media initiatives is emphasized. Previous experience includes roles as Social Media Manager for both Wolfson Children's Hospital and Florida Family Insurance, where Joanna successfully developed marketing strategies and managed communication materials. Joanna's educational background includes a Bachelor of Science in Business Administration, focusing on Marketing from the University at Buffalo School of Management.