Niclas Uttrup is a seasoned professional in protein bar development with nearly a decade of experience in FMCG and food items. Currently, they are the Chief Product Officer at Bar Creator ApS, where they focus on transforming ideas into market-ready products. Previously, Niclas held various leadership roles, including Head of Sales EMEA at Bodylab.dk and Business Development Manager at Glanbia Performance Nutrition, where they successfully expanded market reach and secured partnerships with major fitness chains. Niclas also owns M13 Nutri Consulting, specializing in sports nutrition products. They graduated with a degree in Economics and Sales from the University of Southern Denmark.
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