Konstantina Diamanti

Shopper Marketing & E-commerce Expert At Barba Stathis S.a. at Barba Stathis S.A.

Konstantina Diamanti is a Shopper Marketing & E-Commerce Expert at Barba Stathis S.A. since June 2025, having previously held various positions at Barilla Group from April 2023 to June 2025, including Senior Trade Marketing Analyst and E-Commerce Analyst. At Barilla, responsibilities included developing an omni-channel approach for Greek key accounts and ensuring brand visibility across retail platforms. Earlier roles involved supporting product launches, enhancing online presence, and collaborating on promotional campaigns. Additionally, Konstantina has served as a researcher at Athens University of Economics and Business, engaged in social media roles at the Greek Marketing Academy, and worked as a Product Content Editor at Convert Group. Konstantina holds a degree in Marketing and Communication with a focus on Business Analytics from Athens University of Economics and Business, completed in 2023.

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Barba Stathis S.A.

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Founded in 1969, BARBA STATHIS is a subsidiary of Vivartia, the largest food company in Southeast Europe, and the leading company of frozen vegetables in Greece. The key elements for its success are: quality, nutrition, flavor and convenience while its main driving force is to offer the consumers, nutritious products of added value, establishing a healthy concept, a daily balanced nourishment and their wellbeing. The company’s activities include the production and sale of frozen vegetables (conventional and organic), mixed vegetables (plain and with rice or pasta), combinations of frozen vegetables based on traditional Greek recipes, fresh vegetable purees, as well as tomato products and fresh salads. Barba Stathis, for half a century now, has been an ardent supporter of the Greek Economy and the agricultural production of the country, cultivating more than 3.000 hectars of Greek land. Its production is based on an integrated crop management system which ensures that the company produces vegetables of high quality and maximum safety, optimal nutritional value, and outstanding flavor; vegetables as fresh, as the moment of harvesting. In the dough category- under the brand name Chrysi Zymi- the company promotes authentic delicious pastry creations based on Greek traditional recipes, offering consumers a wide variety of products including frozen filo dough, pies, mini pies, pizza, croissants and a variety of filo dough in the category of fresh chilled dough. Embracing its vision to represent Greek nutrition globally, the company’s products are present in 25 countries worldwide.