Jaime Vélez Cifuentes

Marketing Data Specialist at Barbara IoT

Jaime Vélez Cifuentes has over 10 years of experience in the marketing and digital space. In 2011, they began their career as a Digital Marketing Intern at Intereconomía. In 2012, they joined ATRESMEDIA as a Digital Marketing & Social Media, where they were responsible for online media planning and digital channel management. In 2013, they became an Associate Founder at Clover Events & Productions and a Social Media Consultant at Consejo Superior de Deportes. Later that year, they joined Cadena COPE as a Production Department Specialist. In 2016, they moved to ZIP ZAP SOCIAL PR as Director of Marketing & PR, where they were responsible for designing and creating the communication, marketing and public relations strategy. In 2020, they joined Social WoW as a Project Manager, where they were responsible for reporting on digital touchpoints and analyzing site performance. In 2021, they became an Associate Founder at Open Mint, focusing on using blockchain technology to open up new avenues of monetization for businesses. Finally, in 2022, they joined Barbara IoT as a Marketing Data Specialist, where they were responsible for data management, embedding account-based marketing and sales into marketing operations, brand positioning and communication strategy, product messaging, positioning and product branding, developing demand generation programs, and inbound and ABM strategy.

Jaime Vélez Cifuentes has a diverse educational background. Jaime is currently enrolled in the MDA & AI - Master Data Analysis & Artificial Intelligence program at ISDI, which they began in 2021. Jaime previously obtained a Licentiate degree in Journalism from Universidad Complutense de Madrid. Jaime also holds a Grado in Producción Audiovisual from CES, Escuela Superior de Imagen y Sonido, which they completed in 2018. In 2019, they completed the Programa The Power MBA in Business Expert - Administración y dirección de empresas from ThePower Business School. Jaime also has additional certifications from Google, Escuela de Organización Industrial, IAB Europe, and YouTube.

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Timeline

  • Marketing Data Specialist

    May, 2022 - present