BARC
Christina Schuhmann has a vast experience in marketing, event management, and data-related roles. Currently, Christina is the Project Lead at DATA festival, organizing events that bring together individuals interested in driving positive change with data and AI. With previous positions at companies like BARC, Business Data Solutions GmbH & Co. KG, and B2B Media Group, Christina has demonstrated expertise in branding strategy, marketing planning, and team management. Christina holds a Bachelor of Arts degree in Wirtschaftswissenschaften from the Technical University of Applied Sciences Würzburg-Schweinfurt.
BARC
BARC is a leading analyst firm for data & analytics and enterprise software with a reputation for unbiased and trusted advice. Our expert analysts deliver a wide range of research, events and advisory services for the data & analytics community. Our innovative research evaluates software and vendors rigorously and highlights market trends delivering insights that enable our customers to innovate with data, analytics and AI. BARC’s 25 years of experience with data strategy & culture, data architecture, organization and software selection help clients transform into truly data-driven organizations.