BARC India
Amit Arora has extensive experience in business development and marketing, currently serving as Vice President of Partnerships at BARC India since December 2014. In this role, Amit manages the North and East markets, focusing on revenue generation from key accounts and client relationships. Previously, Amit held various positions at TAM Media Research, where significant achievements included increasing market share and acquiring notable clients such as Google and Samsung. Earlier roles involved marketing management at Ganex India Marketing Pvt. Ltd. and contributions to training programs at The Helping Hand. Amit holds an MBA and a B.Com from Doctor Bhim Rao Ambedkar University and a diploma in computer education from Aptech Computers.
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BARC India
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BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters. We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers). We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science. The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week. BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.