Asti Misra

Asti Misra has a diverse work experience in the media and research industry. They started their career as a Student Coordinator at the University of Minnesota, where they coordinated media planning campaigns and facilitated tie-ups with NGOs. They then worked at Bennett Coleman and Co. Ltd., where they developed revenue strategies for recruitment media brands and provided integrated media solutions for corporate advertisers. At TAM Media Research Pvt. Ltd., Asti managed revenue-generating projects and provided TV measurement solutions and consumer insights. They were also the Head of Marketing and Research Strategy at Mahuaa Media Pvt. Ltd., where they managed brand measurement and brand management for channel launches and conducted market research. Asti then served as the Head of Research Strategy at Zee Media Corporation Limited, where they strategically planned for content, channel placement, marketing, and brand image. Currently, Asti holds leadership positions at BARC India, where they champion measurement science and measurement solutions for the industry, and also manage client partnerships and business growth.

Asti Misra's education history includes a PG Certification in Digital Marketing & Communication from MICA | The School of Ideas in 2021, a Master of Business Administration (M.B.A.) in Marketing Management from Times School of Marketing in 2005-2006, a B.Sc. degree in Science from the University of Rajasthan in 2001-2004, and an AISSE degree in Science from Tagore Public School in 1991-2001. Additionally, Asti Misra has obtained certifications such as the Google Analytics Individual Qualification from Google in 2021, The Complete Digital Marketing Course - 12 Courses in 1 from Udemy in 2020, and The Fundamentals of Digital Marketing from Google in 2020.