BARC India
Pulak Banerjee is a seasoned professional in business analytics and consumer insights with extensive experience in the media and entertainment industry. Currently serving as Sr. Vice President & Head of Business Analytics & Consumer Insight at BARC India since October 2020, Pulak excels in data analysis, viewership query resolution, and product development. Previously, leadership roles included Sr. Vice President at AIDEM Ventures Pvt. Ltd., where Pulak managed the P&L and drove business growth through AI-based market research, and Strategy and Client Partnership Lead at Zee Entertainment Enterprises Limited, overseeing the ZEE5 content strategy. Other notable positions include Director of Consumer Insight and Strategic Planning at Viacom18 Media and Senior Executive in Research & Consumer Insight at Disney+ Hotstar. Pulak's academic background includes an MBA in Marketing from ICFAI Business School and a Bachelor's in Engineering from Dayananda Sagar College of Engineering.
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BARC India
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BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters. We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers). We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science. The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week. BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.