Pulak Banerjee

Pulak Banerjee is a seasoned professional in business analytics and consumer insights with extensive experience in the media and entertainment industry. Currently serving as Sr. Vice President & Head of Business Analytics & Consumer Insight at BARC India since October 2020, Pulak excels in data analysis, viewership query resolution, and product development. Previously, leadership roles included Sr. Vice President at AIDEM Ventures Pvt. Ltd., where Pulak managed the P&L and drove business growth through AI-based market research, and Strategy and Client Partnership Lead at Zee Entertainment Enterprises Limited, overseeing the ZEE5 content strategy. Other notable positions include Director of Consumer Insight and Strategic Planning at Viacom18 Media and Senior Executive in Research & Consumer Insight at Disney+ Hotstar. Pulak's academic background includes an MBA in Marketing from ICFAI Business School and a Bachelor's in Engineering from Dayananda Sagar College of Engineering.