Amanda Halek

Amanda Halek is a marketing professional with extensive experience in consumer insights and brand management. Amanda began her career at The University of Tampa as a First Year Experience Mentor, where Amanda supported students transitioning to university life and collaborated with faculty. Following this, Amanda held positions in retail, contributing to customer service excellence at J.Crew as a Sales Associate and later as an Assistant Manager, where Amanda conducted research on consumer behaviors. Amanda's consulting work spans various firms including Heatly Custom Research, Bright Cactus LLC, and Charp Consulting, focusing on designing research strategies and delivering actionable insights. Most recently, Amanda served as Associate Brand Manager and then Brand Manager at Bimbo Bakeries USA, overseeing a significant brand portfolio and managing cross-functional projects. Amanda holds a Bachelor's Degree in Marketing from the University of Tampa and a Master of Science in Marketing Research from The University of Texas at Arlington.