Tania Pareja del Moral

Tania Pareja del Moral is a seasoned professional in digital transformation and business acceleration, currently serving as a Digital Transformation Consultant for SMEs at The Valley Digital Business School. In this role, Tania collaborates with the initiative General Digital Pymes, assisting SMEs in their digital transformation journeys. As the Director of AllRetail, Tania leads a team dedicated to developing local economic revitalization and business innovation plans. Additionally, Tania is a specialist consultant in business development, marketing, and commercialization at Barcelona Activa, focusing on acceleration and digitalization programs. As a member of the RETAIL working group at the Col·legi d'Arquitectes de Catalunya, Tania is involved in innovation projects within the retail sector. With a strong background in marketing management from previous roles at Intersport España and academia, Tania holds multiple degrees, including a postgraduate degree in Digital Marketing from ESIC Business & Marketing School and a Master's in Marketing from Universitat Autònoma de Barcelona.