Daniel Rutherford is an experienced sales and marketing professional with expertise in SEM, display advertising, and mobile advertising. They began their career as a Sales Executive at Manchester Evening News, followed by roles as an Account Strategist and Account Manager at Google. Daniel served as a Digital Media Consultant at Razorfish London and worked as a Search AD at OMD UK before becoming the Head of Online at XLN for small business. Currently, they hold the position of Head of Digital Marketing - Strategy & Optimisation at Barclays, having joined the company in 2018. Daniel earned a BA Hons in English and American Literature from Manchester University, graduating with first-class honors.
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