Deena Vyas

Deena Vyas is an accomplished professional with extensive experience in product implementation and marketing strategy. Currently serving as the Head of Platform & Product Implementation at Barclays since July 2020, Vyas previously held multiple leadership roles at Barclaycard over a 12-year span, including Head of Product Strategy, Pricing & Regulatory Projects, and Head of Pricing Transparency. Prior experience includes positions at The Bradford Group, where significant contributions included implementing marketing planning databases and achieving notable increases in client acquisition in Australia. Vyas holds a 1st class BA HONS in Marketing & Business from Middlesex University.