Katherine McVeagh

Katherine McVeagh is an experienced professional in digital acquisitions and marketing strategy, currently serving as Assistant Vice President at Barclays since September 2020. Prior to this role, Katherine worked as an analyst focused on marketing planning and content strategy. Katherine's academic background includes a Master of Business Administration in Finance and a Bachelor's Degree in Strategic Communication with a Public Relations concentration from the University of Scranton, where Katherine also served as a Graduate Teaching and Research Assistant. Previous experience includes marketing and communications project management at DLL, where Katherine tracked campaign metrics and coordinated a major global event, and internships in communications, media relations, and corporate social responsibility, showcasing strong capabilities in campaign management, market research, and content creation.