Machteld de Wit is a seasoned marketing professional with extensive experience in product marketing and communications. Currently serving as Product Marketing Manager for Immersive Experiences at Barco since June 2019, Machteld de Wit previously held roles as a Product Marketing & Sales Enablement Specialist for Diagnostic Imaging and as a Sales Enablement Specialist in Healthcare at MASUREEL from June 2017 to May 2019. Prior experience includes a tenure as PR Executive for Dyson in the Netherlands, where responsibilities encompassed executing PR strategies and managing product launches, along with early career roles in PR for LVMH Fragrance Brands and educational committee activities at Universiteit Utrecht. Machteld holds a Master of Arts in Multilingual Corporate Communication from the University of Antwerp and has pursued additional education in Fashion Management.
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