Ricardo Ferrari is a seasoned professional in the digital cinema industry, currently serving as the Director of Sales for Latin America at Barco since October 2008. In this role, Ricardo manages sales for the cinema market and the rental and staging entertainment market, collaborating with chains and dealers across the region. Prior to this position, Ricardo was the Commercial Manager at On Projeções S/A from February 2006 to September 2008, where responsibilities included overseeing commercial and operational event realizations and handling negotiations with end users and agencies. Ricardo holds a degree in Electrical Engineering from Universidade São Judas Tadeu, completed between 1980 and 1984.
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