Bare Necessities
Andrew Gay is a seasoned marketing professional with extensive expertise in online marketing and data analytics. Currently serving as the Senior Director of Online Marketing & CRM at Bare Necessities since August 2011, Andrew manages various digital marketing initiatives including Paid Search, Google Shopping, Marketplace, and Affiliate programs in the retail apparel sector, as well as overseeing all analytics and CRM functions. Prior to this role, Andrew held positions at Rosetta as a Senior Advanced Analytics & Optimization Associate, and at Ernst & Young as an Information & Knowledge Manager. Andrew began a career at Scholastic as both a Data Mining Analyst and Marketing Operations Associate. Academically, Andrew holds an MBA in Marketing from Rutgers Business School and a BA in Economics from Rutgers University.
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Bare Necessities
BARE NECESSITIES For over 20 years, Bare Necessities has been supporting every curve of our customers' lives. Through every phase and stage, we’ve moved with them. It’s always been our mission--to be there for every you-- so everyone feels comfortable and confident in their most intimate layer. At Bare Necessities, we want you to love the way you look and feel in your intimates. Because confidence starts with your first layer. Together, we bare it all. Bare Necessities carries 140 brands, including our own label, Bare by Bare Necessities, which was created in collaboration with you, the customer. We took your feedback and infused it into every design. Headquartered just outside of New York City, we've been recognized by The New York Times, Cosmopolitan, Good Morning America, Yahoo, Glamour, Real Simple, Redbook, Self, Good Housekeeping, Women's Wear Daily, among many others, as the place to shop for intimates. We've also appeared on Oprah, The Today Show, Rachael Ray and the View.