Meghan Robinson

Group Director, Media at Barefoot Proximity

Meghan Robinson has a diverse and extensive work experience in the media and marketing industry. Meghan currently holds the position of Group Director, Media at BAREFOOT since April 2023. Prior to that, they worked as a Media Director at BAREFOOT from January 2021 to April 2023. Before joining BAREFOOT, Meghan was self-employed as a Marketing, Digital, and Media Director/Leader in 2020. Meghan offered a range of services including project planning, budget management, and omnichannel campaign development. From 2019 to 2020, Meghan served as the Director of Media and Digital Services at Cuneo Advertising, where they supervised the agency's paid traditional and digital campaigns and established key vendor relationships. Meghan also worked as the Director of Digital Services at Cuneo Advertising from 2017 to 2019, leading a team focused on online campaigns for automotive clients. In 2016, they worked as an Associate Media Director at Fallon, where they led the planning of "offline" media campaigns for Comedy Central. Meghan started their career at Drake Cooper, where they held various roles including Media Director from 2010 to 2016 and Media Buyer from 2007 to 2010. Meghan gained experience in media buying, campaign planning, and client pitching in this role. Prior to Drake Cooper, Meghan worked as a Media Coordinator at DBSI from 2004 to 2007, where they planned and executed media strategies for commercial real estate marketing projects. Meghan began their career as an Advertising Assistant/Intern at Pieces of the Past from 2001 to 2002. Throughout their career, Meghan has demonstrated skills in team leadership, budget management, and strategic planning across a wide range of industries including retail, QSR, agriculture, travel/tourism, C-stores, food/bev, education, health care, and outdoor recreation.

Meghan Robinson's education history includes a Bachelor of Arts degree in Mass Communication: Advertising from Winona State University, which they obtained from 1997 to 2003. Meghan furthered their education by pursuing a Master of Business Administration degree in Marketing from the University of Phoenix between 2006 and 2009.

In addition to their academic degrees, Meghan has also obtained several certifications to enhance their professional skills. In January 2021, they received the Google Ads Display Certification from Google. Furthermore, they obtained the Google Ads Search Certification and Google Ads Video Certification, both in January 2021 as well. Meghan also completed the Introduction to Attribution and Mix Modeling certification from LinkedIn in March 2017. Most recently, in April 2022, they obtained the Certified in Omni Foundations certification from Annalect.

Links

Previous companies

Fallon logo
DBSI logo

Timeline

  • Group Director, Media

    April 1, 2023 - present

  • Media Director

    January, 2021