Håkan Helgesson

Håkan Helgesson is the Senior Sales Manager for Retail Sweden at Barilla Sverige AB, responsible for the daily sales team and overseeing key account managers and field sales. Previously, Håkan served as Head of Sales for Retail Field Sweden, leading a team in achieving significant sales objectives against challenging targets. With extensive experience in the grocery trade, Håkan has consistently exceeded sales goals while fostering strong customer relationships and team collaboration. Håkan is also a member of the DLF marketing committee for the grocery trade since 2024. Håkan holds a degree in marketing from IHM Business School.