Johan Holgersson is a seasoned marketing professional with extensive experience in brand management and marketing strategy, particularly within the food sector. Currently serving as the Sr Marketing Manager for Wasa at Barilla Group since March 2009, Johan oversees the brand across Sweden, Denmark, Finland, and the Baltics. Previous roles at Barilla include Marketing Manager for Northern Europe and Brand Manager for Barilla in Sweden and Denmark. Johan's career also includes experience at Preem AB as a Category Manager, at Swedish Match AB as a Trade Marketing Manager, and at Lidl Sverige KB as an Area Sales Manager. Johan holds a Master's degree in Marketing from Jönköping University and has pursued further education at FAU Erlangen-Nürnberg and La Trobe University.
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