Lucia Guareschi

Lucia Guareschi serves as the Associate Director of Analytics, Insight & Capabilities at Barilla Group, a position held since June 2006. In this role, Lucia leads global market and people insights for Barilla's Pasta and Sauces category, focusing on strategic research and consumer trends since 2018. Past experience includes senior management roles in market insights for Barilla across various regions and projects, including innovation and brand equity development. Prior to Barilla, Lucia worked at Unilever as a Consumer & Market Insight Manager and held roles in market research at both Barilla and Montana Alimentari S.p.A. Lucia holds a degree in Business/Managerial Economics from the Università degli Studi di Parma and has completed an Erasmus program at the University of Wales, Cardiff.