Melissa Marchesi

Melissa Marchesi is a skilled professional in global brand activation and consumer engagement, currently serving as a Sr. Analyst at Barilla Group since March 2023. In this role, Melissa focuses on enhancing brand visibility and engagement for Barilla and Wasa, with significant contributions to the Mulino Bianco brand, including the organization of major consumer events. Prior to this, Melissa held the position of Global Consumer & Shopper Engagement Specialist at Barilla, where responsibilities included the development and implementation of consumer promotions across multiple key markets. Additionally, Melissa gained valuable experience as a Sales & Marketing Specialist at BluRhapsody by Barilla, managing both B2B and B2C customer interactions and reporting. Academic credentials include a Laurea Magistrale in Food Marketing and Commercial Strategies from Università Cattolica del Sacro Cuore, supplemented by a Laurea triennale in Food System management from Università degli Studi di Parma.