Britta Lenze is an experienced marketing professional, currently serving as the International Marketing Senior Advisor and Europe Lead at Baringa since March 2024, where the firm focuses on creating a positive, people-first approach to consulting. Prior to this role, Britta held the position of Marketing Manager and Head of Germany at Circana from August 2015 to March 2024, overseeing the planning, development, and implementation of marketing strategies and public relations activities on both local and international levels. Britta’s career also includes a significant tenure as Executive Editor at Westfälischer Anzeiger / W. Jahn Verlag from 2000 to 2015. Academic credentials include studies at Westfälische Wilhelms-Universität Münster and DTP Akademie Düsseldorf, culminating in a degree in editing.